Miss SZ



Building an iconic brand expression to tell richer stories — See What's Happening.


The Twitter brand expression is rooted in the iconic strength of the Twitter logo — visual elements took queues from the product and focused on bringing the stories and conversation that happen on Twitter to the forefront.

After a year long collaboration with Twitter, the work resulted in the creation of comprehensive design guidelines, tools, and templates, that are now used across the company and with external agencies, vendors, and partners.

Out of respect to the client, details of this project have been spared.


Project Credits _

Created at DesignStudio SF in collaboration with Peter McClelland and Ken Watanabe.

Press _

AdWeekTwitter's Blog