— Miss SZ —



Supernatural is cleaning up creative baking — a category overrun with harmful, artificial and carcinogenic ingredients.


With packaging and logo work well underway, Supernatural needed support in developing a rock solid brand strategy, along with a complementary visual expression to bring the brand to life. 

The website was designed to showcase a whimsically colorful art direction style that would inspire creativity in the kitchen while featuring bold color that still felt pure and delicious. 

Supernatural is pure joy and creativity — with an emphasis on pure.


Project Credits _

Packaging and logo design by Miller

Photographer: Bobby Doherty