Lolli and Pops
Brand Strategy, Brand Identity, Product Development, Art Direction, Packaging
Lolli and Pops is a premium purveyor of candies and confections with stores across the United States. The packaging, the store, the service — the whole experience leverages the emotional potential of candy to live as a fashionably sweet lifestyle brand .
In March of 2014, Lolli and Pops set out to premiere their private label packaging across all their stores. From the precise placement of the toppings to the custom structural package and gold foil trapping, Lolli and Pops Deliciously Topp'd chocolate bars launched in December of 2014 and were executed with a mouthwatering sense of detail.
Next came Lolli and Pops delectable set of signature chocolate bars. With a bit of tantalizingly clever copy writing and a touch of illustration, these chocolate bars are a more accessible counterpart to their Deliciously Topp'd friends.
Beyond the sweetness of candy, Lolli and Pops taps into the thoughtful nature of gifting. Within the first few months of launching their private label offering, Lolli and Pops premiered their very own seasonal Peppermint Bark housed in a custom keepsake tin to enjoy for years to come.
Entering the next phase of the Lolli and Pops brand, their new wordmark launched near the end of 2016 and is slowly phasing into stores and their private label packaging. It evokes a much more sophisticated and grown up version from where the company started and continues to push the world of candy in a highend retail space. Stay tuned for more to come.